The Bolivian Foreign minister David Choquehuanca has announced that Coca Cola products will be banned in the country starting from December 21, 2012, Latinosenlared website reported on Tuesday.
Bolivia is the third country to ban the popular soft drink after Cuba and North Korea.
The date chosen for the prohibition of Coca cola corresponds to the same day that the Mayan calendar enters a new cycle, which represents “the end of capitalism” and “the beginning of the culture of life.”
“The twenty-first of December 2012 is the end of selfishness, of division. The twenty-first of December has to be the end of Coca-Cola and the beginning of mocochinche (a local peach-flavoured soft drink),” Forbes quoted Choquehuanca. “The planets will line up after 26,000 years. It is the end of capitalism and the beginning of communitarianism,” he added.
To celebrate the ban, the government has planned a series of events.
The website WorldCrunch reports that Venezuelan leader Hugo Chavez also asked his citizens to avoid drinking Coca Cola and replace it with Uvita, a grape juice produced by a state-run company.
Coca Cola is not the only American company to have met difficulties establishing itself in the South-American country. According to Forbes, Mc Donald’s was forced to leave Bolivia last year.