Adidas' flagship store on London's Oxford Street has been targeted by protesters today (Sat) over their alleged mistreatment of workers, especially in Indonesia.
Supported by activists from Occupy London, the demonstration is aimed at raising awareness of the exploitation of workers.
On their Facebook page, Occupy posted a call to action:
'Join the War on Want action and demand the Olympic sponsor stop exploiting their workers!'
Three police officers waited outside the store, with many more reported in the area.
Adidas are far from the only Olympic sponsor to have been criticised. McDonalds has not only been highlighted as an illogical sponsor, but also had questions raised about its participation in the workfare programme, and its attempted ban on chips being sold in the Olympic Park. The inclusion of Dow Chemicals as a sponsor has also been highly contentious, with some even calling for Indian Olympic team to boycott the events. Dow is the company that bought the firm responsible for the Bhopal gas tragedy, regarded as one of the worst chemical disasters in history.