A new survey conducted by Ipsos MORI has revealed that the three main political parties in the UK are facing a severe identity crisis, as the majority of the electorate struggle with what each party stands for.

Almost two-thirds (64%) of people questioned said that they "don't know what the Lib Dems stand for these days", along with 57% unable to identify Labour's policies, and 44% regarding the Conservatives.

More worrying still is the revelation that voters of each party are also unsure of what their party stands for, and their specific policies. 41% of Lib Dem voters, 37% of Conservative voters, and 42% of Labour voters agreed that they were not aware of the individual identity of each party, and what makes them distinct.

Another survey, also by Ipsos MORI, just before the local elections showed that public satisfaction with David Cameron and the current government has fallen to its lowest point since the general election in 2010. Perhaps with the political identity of the parties causing so much confusion it is time that the three parties moved away from the centre, and provided clarity and real choice.