A new study conducted by YouGov has revealed that almost half of mobile phone owners in the UK now use a smart phone, and that this trend is set to continue. 47% of mobile users now have a smart phone, with 53% still using a standard phone. It is estimated that within the next twelve months smart phone usage will have gone beyond 50% of all mobile users. Smartphone growth in the UK has been steady, but research suggests that while it will continue the initial rush will slow. Apple maintain a dominance, in terms of the manufacturer with the current largest share of the market, however rival Samsung and HTC are making surprising progress. YouGov have said that despite growth in Samsung and HTC sales especially their research revealed that between 30-40% of mobile users think that 'smartphone handsets are too expensive', and that the difficulty in convincing feature mobile users to change to smartphones may be responsible for the slowing of sales. Nokia and Blackberry are especially in trouble as they have failed to make a popular smartphone such on the same scale as the iPhone or Samsung Galaxy and so will lose their current loyal customers if they make the transition to smartphone.