The King of Shaves brand was created by Will King in the depths of the UK recession in the early 1990's.

Following redundancy, King decided to build his own business, King of Shaves, and his first product was shaving oil, which solved his personal problem with shaving - razor burn. It wasn't long before he was filling thousands of small plastic bottles in the kitchen of his home, and then his big break came when he landed a deal for Harrods to stock his product in September 1993, followed by Boots in May 1994.

Fast forward seventeen years… Will King is now a multi award-winning businessman, considered by many as one of the UK's most creative and successful entrepreneurs. Today, King of Shaves is second only to Gillette in the UK, and over thirty different King of Shaves brand products, including the iconic wet shave system razor - the Azor, are stocked in all major outlets across the UK as well as being available in the USA, Australia, New Zealand, Japan, South Africa and Brazil. King of Shaves products are also sold throughout America in a landmark distribution deal with Remington and the company has recently launched its first electrical range, sold exclusively in Argos.